General Market Analysis & Highest & Best Use

This AQB-approved course will help you apply meaningful market analysis in valuation assignments. It presents the basic concepts and terminology of market analysis and marketability studies, then shows how marketability studies provide vital information for the highest and best use decision. Throughout the course, the emphasis is on conducting a reliable analysis of demand. You’ll gain practice in applying methods for inferred, or trend, analysis to three property types—a suburban residential subdivision, an existing multifamily property, and an office building. Using the tools introduced in the course will help you increase the reliability of your highest and best use analyses and support the conclusions you reach in the three approaches to value.

The course also provides a transitional discussion to prepare you for marketability studies using fundamental demand analysis, which is covered in the Appraisal Institute’s Advanced Market Analysis and Highest & Best Use course.

Delivery Method: Group-Live


  • Beginning appraisers seeking general appraiser state certification
  • Experienced appraisers who wish to develop and enhance their market analysis skills
  • Property tax assessors
  • Housing and land use specialists within government agencies
  • Lenders
  • Investors
  • Review appraisers



It is strongly recommended that participants complete General Appraiser Income Approach/Part 1 (or its equivalent) before enrolling in this course.

Participants must sign a waiver at the beginning of the course stating that they have the prerequisites. If they do not, they will not hold the Appraisal Institute responsible and will not expect to receive special attention during the course.

 For Further Reading  

   The Dictionary of Real Estate Appraisal , 6th ed.  
   Market Analysis for Real Estate, 2nd ed.  
   The Appraisal of Real Estate, 14th ed.  





Cancellation Policy 

  • Up To 14 days prior to program start date, $30.00 cancellation fee.
  • 7 - 13 days prior to program start date, $50.00 cancellation fee.
  • Less than 7 days prior to program start date, forfeit of payment.

Transfer Policy

    • Up To 15 days prior to program start date, no transfer fee.
    • 7 - 14 days prior to program start date, $25.00 transfer fee.
  • Less than 7 days prior to program start date, no transfer allowed.

Program materials can be downloaded by the student.

All cancellations must be submitted writing via e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. or by fax at 919-792-8885. Confirmed participants should not assume that cancellation has been granted until confirmation has been received. No refunds 7 days or less prior to event.

The North Carolina Chapter Appraisal Institute is not responsible for students' non-refundable airline reservations or other travel costs.

The Chapter reserves the right to cancel, limit, or reschedule the program and to change faculty assignments and facility locations at any time. Prospective students should confirm their registration before making any nonrefundable airline reservations.

ADA Policy
If you have a disability and require accommodations, please notify the NC Chapter office, 919-792-8885, at least two weeks in advance and we will arrange for reasonable accommodations. 

Program materials can be downloaded by the student.

Additional Information  

Course Materials
Materials are only available through DOWNLOAD ONLY.
Please remember to download your materials to a laptop or an electronic device or print them as there will NOT be extras on site. 
Please do not forget to bring your materials with you to class!!

A financial calculator. The HP 12C Calculator is preferred.

Course Schedule
Registration: 2/21/17: 8 a.m. -- 8:30 a.m.
Class: 2/21-23/17 : 8:30 a.m. -- 5 p.m.; 2/24/17: 8:30 a.m. -- 2 p.m.
Exam: 2/24/17: 2 p.m. -- 5 p.m.

CE Credit Approvals
Appraisal InstituteAttend Only: 150-Gen/175-Res; Attend and Pass Exam: 200-Gen/225-Res; Pass Exam Only: 150-Gen/200-Res 
NC Appraisal Board: General Certification Credit (30 hours) or 27 hours of CE

Attendance Policy
The Appraisal Institute and the AQB require full attendance (100%) at the course If the attendance roster reflects less than 100%, it could/will show up on the roster submission to the states.

Tuition Includes
Course materials and breaks

Course Location
Deep River Event Center, 606 Millwood School Road, Greensboro, NC 27409; T 336-542-3797

Fairfield Inn Airport: (Thorndike Rd): T 336-841-0140; The Appraisal Institute group rate is $99++ per night (King or Double). Rate includes complimentary hot breakfast; complimentary shuttle to airport and Deep River Event Center; Free In-room Wi-Fi and more
Holiday Inn Express & Suites: (Regional Rd): T 336-882-0004; The Appraisal Institute group rate is $99++ (Standard). Rate includes complimentary hot breakfast; complimentary shuttle to airport and Deep River Event Center; Free In-room Wi-Fi and more

Additional Lodging
Comfort Suites: (Thorndike Rd); T 336-882-6666; The North Carolina Appraisal Institute Group rate has been $79++ per night; Includes free Wi-Fi; full hot breakfast; manager's reception; free airport shuttle; has valet and laundry available. 
Courtyard by Marriott, GSO Airport Location: T 336-668-1090
Wingate by Wyndham: (formerly Ashford Suites): T 336-812-8787; Appraisal Institute rate was $79++ per night in 2015 and included a hot breakfast bar; Managers Reception – 2 days a week (Tuesday & Wednesday) 

Event Properties

Event Date 06-13-2017 8:00 am
Event End Date 06-16-2016 5:00 pm
Capacity 65
Cut off date 06-01-2017
Individual Price AI Price
Deep River Event Center
606 Millwood School Rd.
Deep River Event Center
We are no longer accepting registration for this event

Group Rate

#Registrants Rate/Person($)
1 585.00
$535.00 65
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